Blogpost: How vloggers and young influentials have an Impact on the Media and Advertising Landscape and on Marketing and PR
Most of us these days have at some point in time visited YouTube, whether it is listening to music or watching videos that people have uploaded. Now it is the uploading of these videos on YouTube that has given these people their name Vloggers. So what exactly is a vlogger?
Well, vloggers talk to their camera about different products and topics and once they have finished filming themselves they upload their video onto their own personal YouTube channel, for everyone to watch.
What are the different types/genres of vlogs?
The first vloggers we will be talking about are the gaming vloggers. These vloggers play their computer games and as they do they talk about their game playing. The main reason why they do this is so they can swear at zombies in a whole new and novel way. Some girls but mainly boys between the ages of ten and fifteen have made these vloggers extremely popular.
The most popular vlogger globally is Felix Arvid Ulf Kjellberg, a 24 year old Sweden boy living in Brighton, who most people will know of as PewDiePie. At this current moment in time he is the most popular vlogger in the world. His YouTube channel currently has 37.374.074 (!!!!) subscribers, that’s more than Rihanna (16mln), One Direction (16mln) and Katy Perry (16mln), with his videos having been watched 5.47 billion times, with a montage of his funniest moments currently being the most watched video on his channel.
The next genres of vlogs that have become popular are beauty vloggers and what these vloggers do is offer advice on makeup, hair and fashion. There are even some vloggers who will create haul videos where the vlogger goes on a shopping trip and shows the viewer what they have bought.
Although beauty vloggers are usually female, there is one male vlogger called gossmakeupartist who has become extremely popular. There are other vloggers such as Pixwoo who like gossmakeupartist aim their vlogs at the adult audience, but for the younger audience such as teenagers the most popular beauty vlogger is a girl called Zoella who is hugely popular in the UK.
So what about media and PR?
Vloggers have taken the internet generation by storm and the influence they have is becoming increasingly more important. This is why big name brands have now started to realise the vloggers potential when it comes to advertising or mentioning their products which in some cases has resulted in these brands offering vloggers undisclosed sums of money.
Marketers have now started to realise just how much potential vloggers have when it comes to using social media platforms. With more and more consumers being influenced by social media and other sites of this nature, vloggers are now paving the way for a whole new experience when it comes to using products and how they are advertised. It is therefore easy to understand why the big brand companies now see this new form of publicity as an advantage and are now starting to make good use of it.