Mike Hendrixen

Mike Hendrixen

Arnhem, Gelderland, Netherlands
5K followers 500+ connections

About

"The world is changing ever more rapidly, and the rules of marketing are no different. The old ways-run-of-the-mill TV commercials, ads in popular magazines and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" to have any effect at all. Be remarkable, or be invisible!" (inspired by Seth Godin)

Specialties:
• Marketing Strategy
• PR
• Online & Social Media Marketing
• Product and Brand Management

Articles by Mike

Activity

Volunteer Experience

  • Co-founder and committee member (promotions & bookings)

    Sneeuwpop Benefietfestival: www.sneeuwpop.com

    - 12 years

    Arts and Culture

    Sneeuwpop Dinxperlo is a local music festival for new and upcoming bands. All profits are donated to charitable organisations. In ten years, we've donated over € 15.000 to charity. I co-founded the festival and used to be responsible for promotion, bookings and for www.sneeuwpop.com.

Publications

  • Charing X - Charing X

    Silvox Studio

    Debuutalbum, en meteen het laatste album, van rockband Charing X.

    Sinds de oprichting in 1998 heeft Charing X veel van zich laten horen. De band trad onder andere op in Paradiso, Hedon, Stairway to Heaven, het Gelredome en de Melkweg. Ook speelde Charing X live op 3FM en Radio2 en was de band te zien op RTL4. In 2004 toerde "CX" op Curaçao en speelde de band op De Dam in Amsterdam tijdens een landelijke studentenstaking.

    De muziek van Charing X is niet onopgemerkt gebleven en na…

    Debuutalbum, en meteen het laatste album, van rockband Charing X.

    Sinds de oprichting in 1998 heeft Charing X veel van zich laten horen. De band trad onder andere op in Paradiso, Hedon, Stairway to Heaven, het Gelredome en de Melkweg. Ook speelde Charing X live op 3FM en Radio2 en was de band te zien op RTL4. In 2004 toerde "CX" op Curaçao en speelde de band op De Dam in Amsterdam tijdens een landelijke studentenstaking.

    De muziek van Charing X is niet onopgemerkt gebleven en na gesprekken met verschillende platenmaatschappijen werd in 2001 een contract getekend bij Silvox dat onder andere bekend is van de Skik en André Manuel, Joris Linssen & Caramba. Het debuutalbum staat op Spotify en Apple Music.

    Charing X nam een videoclip op (2003) en bracht twee singles uit die beide gedraaid werden op de nationale radio. De single "Greed" werd in december 2004 gereleased en kwam op de 3e plaats, als hoogste nieuwe binnenkomer, in de Free Record Shop Download top 20. Ook werd Greed in januari 2005 genomineerd voor de Radio3/Parool Pop Prijs 2005 en won het de track van de week op KinkFM.

    Other authors
    See publication

Patents

Courses

  • IT Management Course - ABN-AMRO Bank

    April 2001

  • Marketing Masterclass - ING Bank

    April 2001

Honors & Awards

  • EMERCE100 - 2nd place Best Social & Content Agency 2024

    Emerce

    Second place in the Best Social & Content Agency category at the EMERCE100 2024 awards for Vertigo 6 and Vortex - Part of Happy Horizon!

  • European Excellence Awards - 2x gold

    Quadriga Berlin

    Letterprins received two gold European Excellence Awards, in the categories 'Science & Education' and 'Data-driven & Automated Communication'. The Letterprins game was developed under the direction of Esther Steenbeek of Radboud University. The Max Planck Institute for Psycholinguistics is involved in the Letterprins app by conducting underlying scientific research. Vertigo 6 supported on PR and Social Media campaigns.

    The European Excellence Awards reward outstanding achievements in PR…

    Letterprins received two gold European Excellence Awards, in the categories 'Science & Education' and 'Data-driven & Automated Communication'. The Letterprins game was developed under the direction of Esther Steenbeek of Radboud University. The Max Planck Institute for Psycholinguistics is involved in the Letterprins app by conducting underlying scientific research. Vertigo 6 supported on PR and Social Media campaigns.

    The European Excellence Awards reward outstanding achievements in PR and communication. With categories ranging from internal communication to public relations, the Awards offer a complete overview of the most successful campaigns in Europe.

  • Best PR agency in the Netherlands 2023

    FONK Magazine

    Vertigo 6 ranked as best PR agency in the FONK150 2023: the list of best agencies in The Netherlands. With an average customer score of 9.65 overall we ended up in the top 10 for the sixth consecutive year. Every year the FONK150 is compiled by the marketing magazine FONK. The list is based on customer satisfaction surveys that are carried out on a large scale among the hundreds of agencies in the Netherlands. We'd like to thank our customers for their great assignments and confidence!

  • Digital Impact Awards(DIA) London - 2X bronze

    Communicate MagazineUK

    2x Bronze for "Letterprins," a project developed by Radboud University in collaboration with partners and Vertigo 6, was honoured with two Digital Impact Awards. The project aimed to enhance digital communication accessibility for people with intellectual disabilities. The awards recognised its innovative approach and significant impact on digital inclusion.

  • Best Content & Social Agency, Emerce100 2023

    Emerce

    Vertigo 6 was awarded best social & content agency in The Netherlands 2023 by leading marketing tech magazine Emerce. We scored 6,5 out of the possible 7 stars in the Emerce100.

  • European Excellence Award - Gold Award winner - Farming Simulator 22 campaign

    Quadriga Berlin

    European Excellence Award - Gold Award winner, Best Entertainment & Culture campaign for Plaion Benelux's Farming Simulator 22 campaign.

  • Number 1 full service agency in the FONK150 2022: Best rated agencies in The Netherlands

    FONK Magazine

    Vertigo 6 ranked as best full service agency in the FONK150 2022: the list of best agencies in The Netherlands. With an average customer score of 9.76 overall and a 9,92 for for creativity, we ended up in the top 3 for the fifth consecutive year. Every year the FONK150 is compiled by the marketing magazine FONK. The list is based on customer satisfaction surveys that are carried out on a large scale among the hundreds of agencies in the Netherlands. We'd like to thank our customers for their…

    Vertigo 6 ranked as best full service agency in the FONK150 2022: the list of best agencies in The Netherlands. With an average customer score of 9.76 overall and a 9,92 for for creativity, we ended up in the top 3 for the fifth consecutive year. Every year the FONK150 is compiled by the marketing magazine FONK. The list is based on customer satisfaction surveys that are carried out on a large scale among the hundreds of agencies in the Netherlands. We'd like to thank our customers for their great assignments and confidence!

  • Digital Communication Award (DCA) - 2x Bronze

    Quadriga Berlin

    Two bronze awards during the DCA's 2022! One bronze award in the category Best Community Engagement for the Farming Simulator 22 campaign that Vertigo 6 developed for Plaion. Another bronze award for UEFA FUTSAL EURO 2022 in the Best Multichannel Campaign category.

  • Cross Media Award 2022: Best Event

    Cross Media Awards

    UEFA FUTSAL EURO 2022 was awarded Best Event at the Cross Media Events 2022. Vertigo 6 proudly supported KNVB and UEFA on online marketing, influencer marketing & PR. The jury said (Dutch): “De uitdagingen die bij dit event moesten worden overwonnen, waren ronduit groot: een sport die niet overdreven populair is, een moeilijk te bereiken en activeren doelgroep, gedwongen aanpassingen door covid. We hebben grote waardering voor hoe deze case is aangepakt en de samenwerking met andere partijen is…

    UEFA FUTSAL EURO 2022 was awarded Best Event at the Cross Media Events 2022. Vertigo 6 proudly supported KNVB and UEFA on online marketing, influencer marketing & PR. The jury said (Dutch): “De uitdagingen die bij dit event moesten worden overwonnen, waren ronduit groot: een sport die niet overdreven populair is, een moeilijk te bereiken en activeren doelgroep, gedwongen aanpassingen door covid. We hebben grote waardering voor hoe deze case is aangepakt en de samenwerking met andere partijen is georganiseerd. Er is hier een nieuw publiek bereikt en betrokken. De cijfers zijn goed – hier is echt iets moois neergezet!”

  • SAN Accent - Best Smart Idea

    SAN Accenten

    The Farming Simulator 22 campaign that Vertigo 6 developed for Koch Media Benelux won a SAN Accent in the Best Smart Idea category. We worked on a unique hyperlocal targeted campaign smashing CTR benchmarks and sales targets.

  • Number 1 in the FONK100 2021: Best rated agencies in The Netherlands

    FONK Magazine

    Vertigo 6 ranked first overall in the FONK100 2020: the list of best agencies in The Netherlands. With an average customer score of 9.83 overall and a 10,0 for for service & efforts, we scored an all time high score. Every year the FONK100 is compiled by the marketing magazine FONK. The list is based on customer satisfaction surveys that are carried out on a large scale among the hundreds of agencies in the Netherlands. We'd like to thank our customers for their great assignments and confidence!

  • Digital Communication Award (DCA) - Best Community Engagement Campaign (Gold winner)

    Quadriga Berlin

    ESL Benelux & Vertigo 6 won the gold award for best European Community Engagement campaign at the DCA in Berlin for the "U-Night" campaign. It's the third consecutive year that Vertigo 6 won gold at the Digital Communications awards.

  • Beste Cross Media Bureau van nederland

    Cross Media Awards

    Winner "Best Cross Media Agency In The Netherlands" The jury said: "Vertigo 6 is een sympathieke challenger uit Arnhem. Begonnen met gaming en ontwikkeld tot allround bureau. De groei van Vertigo 6 is fenomenaal – dat trekt zelfs internationaal de aandacht. Dit bureau gaat van begin tot eind met de klant mee en doet daar alles voor. Vertigo 6 werkt met traditionele kanalen maar ook heel veel met non-traditionele media. Stoere lui. Wat een winnaar!"

  • SAN Accent - Smart Idea

    SAN Accenten

    SAN Accenten 2020 - Winner Best Smart Idea Campaign with Logitech G - Happy New Gear, end of year campaign. The Happy New Gear, end of year campaign, that featured Twitch Streamer Egbert and Radio DJ Daniel Lippens was awarded one of the five awards! The jury said: “It’s impressive how well Logitech G knows their target audience and how they managed to reach them!”

  • European Excellence Awards

    Quadriga Berlin

    Gold award at the European Excellence Awards for the Studiekeuze123 social (Instagram) growth campaign and two bronze awards for the launch of F1 2020 for Koch Media Benelux!

  • FONK50 - First place Mid-size II Full Service Agency 2020

    FONK

    Vertigo 6 ranked first (full service, mid-size II) in the FONK50 2020: the list of best agencies in The Netherlands. With an average customer score of 9.51 overall and a 9,70 for customer satisfaction, we made the top 3 for the third consecutive year. Vertigo 6 was also the highest B2C agency (overall!) on the list. Every year the FONK50 is compiled by the marketing magazine FONK. The list is based on customer satisfaction surveys that are carried out on a large scale among the hundreds of…

    Vertigo 6 ranked first (full service, mid-size II) in the FONK50 2020: the list of best agencies in The Netherlands. With an average customer score of 9.51 overall and a 9,70 for customer satisfaction, we made the top 3 for the third consecutive year. Vertigo 6 was also the highest B2C agency (overall!) on the list. Every year the FONK50 is compiled by the marketing magazine FONK. The list is based on customer satisfaction surveys that are carried out on a large scale among the hundreds of agencies in the Netherlands. We'd like to thank our customers for their great assignments and confidence.

  • Digital Communication Award (DCA) - Best European Influencer Campaign

    Quadriga Berlin

    Vertigo 6 won the gold award for best European Influencer Campaign at the DCA in Berlin for the "The Sims 4 & GenZ" campaign. It's the second consecutive year that Vertigo 6 won the Digital Communications award in the best influencer campaign category.

  • Best European Agency (Small/Mid-size) 2019 - European Excellence Awards

    Quadriga Berlin - European Excellence Awards

    Best European Agency (Small/Mid-size) 2019 awarded in Lisbon, Portugal.
    "Vertigo 6 is an award-winning small-sized agency that specialises in entertainment and youth communication. The agency is market leader in the entertainment sector and has branched out to other markets in which brands have a hard time connecting with kids, teens and millennials. Vertigo 6 proudly works for Electronic Arts, Logitech, Astro, Ultimate Ears, Trek, ASUS, Koch Media, SIXT, Ziggo, New Balance, Jagex and many…

    Best European Agency (Small/Mid-size) 2019 awarded in Lisbon, Portugal.
    "Vertigo 6 is an award-winning small-sized agency that specialises in entertainment and youth communication. The agency is market leader in the entertainment sector and has branched out to other markets in which brands have a hard time connecting with kids, teens and millennials. Vertigo 6 proudly works for Electronic Arts, Logitech, Astro, Ultimate Ears, Trek, ASUS, Koch Media, SIXT, Ziggo, New Balance, Jagex and many more."

  • FONK50 - Second place Mid-size II Full Service Agency 2019

    FONK

    Vertigo 6 ranked second (full service, mid-size II) in the FONK50 2019: the list of best agencies in The Netherlands. With an average customer score of 9.28 overall and a 9,50 for customer satisfaction, we made the top 10 for the second consecutive year. Every year the FONK50 is compiled by the marketing magazine FONK. The list is based on customer satisfaction surveys that are carried out on a large scale among the hundreds of agencies in the Netherlands. We'd like to thank our customers for…

    Vertigo 6 ranked second (full service, mid-size II) in the FONK50 2019: the list of best agencies in The Netherlands. With an average customer score of 9.28 overall and a 9,50 for customer satisfaction, we made the top 10 for the second consecutive year. Every year the FONK50 is compiled by the marketing magazine FONK. The list is based on customer satisfaction surveys that are carried out on a large scale among the hundreds of agencies in the Netherlands. We'd like to thank our customers for their great assignments and confidence.

  • Digital Communication Award (DCA) - Best European Influencer Campaign

    Quadriga

    Vertigo 6 won the award for best European Influencer Campaign at the DCA in Berlin for the launch of FIFA 19 with the #FIFA19VILLA campaign! We were shortlisted with brands such as Mercedes Benz, BBC and Nikon.

  • Cross Media Award - Best event

    Nederlands Media Netwerk

    Vertigo 6 won the Cross Media Award for the second year in a row. The EA Sports’ FIFA 19 launch won the award in the Best Event of the Year category. Fox Sports & Eredivisie VoetbalFestival was nominated in the same category, but there was just one winner. Vertigo 6 was the only agency with 2 nominations in the event category.

  • FONK50 - Best Small Agency 2018

    FONK

    Vertigo 6 ranked third in the FONK50 2018: the list of best agencies in The Netherlands. With a customer score of 9.49 we're the highest new entry. Vertigo 6 even ranked first in the small agency category. Every year the FONK50 is compiled by the marketing magazine FONK. The list is based on customer satisfaction surveys that are carried out on a large scale among the hundreds of agencies in the Netherlands. We'd like to thank our customers for their great assignments and confidence.

  • SAN Accent - Best leisure campaign

    SAN Accenten

    The Ziggo eBattle case submitted by Vertigo 6 won a SAN Accent in the category Leisure. Vertigo 6 developed and executed the PR and influencer marketing strategy in this campaign. This year no less than 292 cases were submitted.

  • Cross Media Award - Best Event

    Cross Media Awards

    After being nominated for a European Excellence Award the FIFA 18 launch event has won a prestigious Cross Media Award for “Best Event of the year”. The Cross Media Awards go to companies with the best cross-media cases. According to the jury of the Cross Media Award, "it was obvious that the FIFA 18 Xperience was the winner". "At FIFA 18 Xperience, there is use of innovative, but more importantly, effective marketing solutions: traditional marketing and cutting edge PR combined with Social…

    After being nominated for a European Excellence Award the FIFA 18 launch event has won a prestigious Cross Media Award for “Best Event of the year”. The Cross Media Awards go to companies with the best cross-media cases. According to the jury of the Cross Media Award, "it was obvious that the FIFA 18 Xperience was the winner". "At FIFA 18 Xperience, there is use of innovative, but more importantly, effective marketing solutions: traditional marketing and cutting edge PR combined with Social media and Influencer strategies. In short: a brilliant event", said jury chairman and Director of IAB Netherlands, Yvonne de Hunter.

  • SAN - New Kids on the Block Award (best young agency)

    SAN Accenten

    Vertigo 6 best young marketing and PR agency in the Netherlands. The prestigious SAN Accent Awards were presented on May 31st 2018 in a sold out TV Studio in Hilversum. The SAN Accent Awards are the most important communications awards in The Netherlands. Host and famous TV presenter Johnny de Mol said “The SAN Accent Awards are the Dutch Oscars for the advertising world”. Vertigo 6, which already won a Cross Media Award last month, won the coveted SAN New Kids on the Block Award last night:…

    Vertigo 6 best young marketing and PR agency in the Netherlands. The prestigious SAN Accent Awards were presented on May 31st 2018 in a sold out TV Studio in Hilversum. The SAN Accent Awards are the most important communications awards in The Netherlands. Host and famous TV presenter Johnny de Mol said “The SAN Accent Awards are the Dutch Oscars for the advertising world”. Vertigo 6, which already won a Cross Media Award last month, won the coveted SAN New Kids on the Block Award last night: the Award for the best young marketing and PR agency in the Netherlands.

    Over 30 agencies entered the New Kids on the Block Award this year. The criteria to participate were: the agency is not older than 3 years, has an innovative marketing vision and approach, has future potential and clients that matter. After four rounds the professional jury, consisting of leading marketers form the Netherlands, chose Vertigo 6 as the winner because of “the many innovative concepts and expertise in millennial marketing”.

    “Vertigo 6 knows exactly what younger generations drives, through which media they can be reached, and how the brand and its values ​​fits in this approach,” says jury chairman and marketing professor at the University of Amsterdam Guda van Noort. “With much excitement combined with a healthy dose of no-nonsense, Vertigo 6 creates buzz for every brand”.

  • New Venture Gelderland - Public Award 2013

    New Venture Gelderland

    The LEKKER coffee filter has won the New Venture Gelderland Award in the category “Public Award”. The New Venture Gelderland Award 2013 took place on the evening of Tuesday 19. November 2013 at the House of Provinces in Arnhem, The Netherlands. The 10 finalist companies were selected among the 55 innovative companies in the province of Gelderland and pitched their innovation to a big audience to win the “Public Award”, and the 5 jury prizes. More info on "LEKKER":…

    The LEKKER coffee filter has won the New Venture Gelderland Award in the category “Public Award”. The New Venture Gelderland Award 2013 took place on the evening of Tuesday 19. November 2013 at the House of Provinces in Arnhem, The Netherlands. The 10 finalist companies were selected among the 55 innovative companies in the province of Gelderland and pitched their innovation to a big audience to win the “Public Award”, and the 5 jury prizes. More info on "LEKKER": http://vertigo6.nl/lekker-wins-the-new-venture-gelderland-award-in-the-category-public-award/#more-544

Languages

  • English

    Full professional proficiency

  • German

    Full professional proficiency

  • Dutch

    Native or bilingual proficiency

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